Laurence Bricteux
Coach at the KEDGE Business School incubator and lecturer, expert in marketing, innovation and artificial intelligence
Laurence Bricteux, with over 20 years of experience in both B2B and B2C contexts, is an expert in marketing, communication, innovation, and generative artificial intelligence. She has led initiatives at companies such as Apple, NRJ Group, and Monster. As the former director of Simplon.co in the South region, she has trained over 1,500 job seekers. As an independent consultant and trainer at Lilyrosee, she provides guidance on generative AI, innovation strategy, and digital transformation. Laurence also serves as a faculty member at Kedge Business School and is a board member at Enogia. She holds certification as a corporate administrator from Sciences Po Executive Education. On social media, she shares her insights on topics such as innovation, corporate social responsibility (RSE), and digital marketing.
